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Staying in Your Lane
One of the biggest mistakes early-stage founders make is trying to grow too fast — not in revenue, but in scope.

Charles Mathison
Jan 242 min read


Prerequisites for Starting a Business: Audience, Distribution, and the Reality of Scale
Before you register an LLC, design a logo, or build a website, there’s a more fundamental question you need to answer: Can this business realistically be found, sustained, and scaled by the people it’s meant to serve? Many businesses don’t fail because the idea was bad. They fail because the structure was never viable. At the Founders Table, we treat this as a prerequisite problem—not a motivation probl em, not a branding problem, but a distribution and scale problem. One

Charles Mathison
Jan 183 min read


Marketing in the Information Economy: Why Substance Beats Presentation
When most people think about marketing, they picture sleek videos, polished websites, and perfectly curated social feeds. That’s the...

Charles Mathison
Oct 4, 20253 min read


Marketing for Founders Who Hate Marketing
I’ll be honest: marketing has always been my weakness. I love the energy of new ideas, the creativity of building something from scratch,...

Charles Mathison
Sep 27, 20253 min read


Why Early Setbacks Make Founders Quit — And How Peer Masterminds Keep You in the Game
An entrepreneur on the verge of quitting their publishing business found renewed purpose and clarity after receiving a single piece of feedback during a Founders Table mastermind session. The advice connected their work to their real-life experience as a teacher, special needs educator, and behavioral health specialist, inspiring them to address deeper challenges and create long-term solutions. This turning point led to the creation of the Founders Table.

Charles Mathison
Aug 10, 20252 min read


The Moment That Got Me Unstuck
By Charles Mathison For a long time, I ran a company that sold behavioral health resources—DVDs, workbooks, relapse prevention tools, and...

Charles Mathison
Jul 26, 20252 min read


Is It Too Late to Pivot?
By Charles Mathison I’ve started several business projects in my life—and most of them made money. But making money isn’t the same as...

Charles Mathison
Jul 21, 20252 min read


Why You Don’t Need a Business Plan to Start
By Charles Mathison | The Founders Table More than 20 years ago, I had a good friend who was thriving as a corporate journalist. He had...

Charles Mathison
Jul 20, 20252 min read
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