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Marketing in the Information Economy: Why Substance Beats Presentation
When most people think about marketing, they picture sleek videos, polished websites, and perfectly curated social feeds. That’s the...

Charles Mathison
Oct 43 min read
 
 
 


Marketing for Founders Who Hate Marketing
I’ll be honest: marketing has always been my weakness. I love the energy of new ideas, the creativity of building something from scratch,...

Charles Mathison
Sep 273 min read
 
 
 


Why Early Setbacks Make Founders Quit — And How Peer Masterminds Keep You in the Game
An entrepreneur on the verge of quitting their publishing business found renewed purpose and clarity after receiving a single piece of feedback during a Founders Table mastermind session. The advice connected their work to their real-life experience as a teacher, special needs educator, and behavioral health specialist, inspiring them to address deeper challenges and create long-term solutions. This turning point led to the creation of the Founders Table.

Charles Mathison
Aug 102 min read
 
 
 


The Moment That Got Me Unstuck
By Charles Mathison For a long time, I ran a company that sold behavioral health resources—DVDs, workbooks, relapse prevention tools, and...

Charles Mathison
Jul 262 min read
 
 
 


Is It Too Late to Pivot?
By Charles Mathison I’ve started several business projects in my life—and most of them made money. But making money isn’t the same as...

Charles Mathison
Jul 212 min read
 
 
 


Why You Don’t Need a Business Plan to Start
By Charles Mathison | The Founders Table More than 20 years ago, I had a good friend who was thriving as a corporate journalist. He had...

Charles Mathison
Jul 202 min read
 
 
 
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